The redesign of the packaging aims to enhance the perception of the TESS light bulb among customers, making it more appealing and in demand. The redesign was carried out by Oydin Electric in order to update the visual appeal of the product, and make it more competitive in the market.
TESS’s packaging had become outdated and did not align with modern trends, which resulted in a lack of customer interest. Additionally, the disparate design of the packaging hindered product recognition.
To address these issues, Oydin Electric collaborated with a design agency to create a new packaging solution that would be more aesthetically pleasing and reflective of the brand’s values. The new packaging was designed with consideration for customer preferences, ensuring that it stood out on store shelves and enhanced brand recognition.We have developed a unified packaging concept for the entire TESS lighting product line.
The primary color chosen was a deep dark blue, which conveys a sense of trust and reliability and contrasts effectively with the white color of the actual bulbs. The packaging has been supplemented with relevant information so that customers can easily evaluate the product’s specifications. We have additionally incorporated icons and infographics to make the information more accessible and emphasize key product features.
The newly designed packaging is now gradually appearing in the country’s retail stores and has resulted in an 85% increase in sales. This redesign has enhanced the aesthetic appeal of the products, making it easier for customers to navigate through the assortment. The customer has expressed satisfaction with the outcome and acknowledged the successful completion of this project by our agency.
