You may be wondering about the relationship between speech and chips, and how it relates to the topic of this article. If you continue reading, you will discover the answer.
A business owner involved in chip production approached us for naming and packaging design assistance. The goal was to develop a unique and attention-grabbing solution.
When selecting a name, we considered both the significance and values of the business. As a result, we suggested the name «Spich.» Spich is a reversed version of «chips.» This name implies that Spich can transform consumers’ perception of chip flavor.
Additionally, in English, the word «Speak» is associated with speaking on stage or in a group. This implies that chips taste even better when shared with loved ones.
Based on the name, we used an abstract representation of sound waves as an image. The range of flavors was illustrated. The result is a strong, yet aesthetically pleasing and minimalistic design, which stands out from competitors due to the packaging. Our analysis indicates that this product stands out due to its unique packaging design.
