We have developed a packaging design for a dietary supplement – vitamin D. The design was developed taking into account the features and useful properties of the product.
Vitamin D is an essential nutrient for bone health, it helps the body absorb calcium and phosphorus, and boosts the immune system.
Vitamin D is known as the “sunshine vitamin” because it is produced in the body when the skin is exposed to the ultraviolet rays of the sun. However, it is not always possible to get enough vitamin D from sunlight, especially in winter or when there is low light, so it can also be obtained through food or supplements.
On the packaging, we used an image of the sun with rays to convey the idea of vitamin D’s relationship with sunlight. We also chose orange for the jar, as it is associated with the bright sun and warmth.
The overall design has been created in a minimalistic yet attractive and memorable way to grab the attention of customers and help them choose the right product.