Beun

Beun

Beun decided to update the packaging of its products to improve brand perception and increase recognition in the market. The old design did not fully reflect the brand values ​​and did not allow consumers to immediately identify that they were looking at a premium cosmetic product.

  • Packaging design

1. Solution

We have completely redesigned the packaging, emphasizing its premium quality and features.

Each of the four sets has its own unique design:
  • Smart Akne: the texture reminiscent of lunar craters emphasizes the fight against acne.
  • Anti Age: the design with the texture of cracked soil symbolizes the desire for rejuvenation and the fight against wrinkles.
  • Whitening: the snow-white texture, similar to the skin of a white leopard, emphasizes the whitening effect.
  • Quality Cleaning: the texture reminiscent of microorganisms indicates deep cleansing.

Result

Where the beun name appears, the texture gradually disappears, as if it is being “cleaned” and “restored” – both metaphorically and visually. This symbolizes the brand’s concern for purity and naturalness, as well as for restoring the natural beauty of the skin.

The new Beun packaging design has become more attractive and recognizable to the target audience. The packaging is now clearly associated with cosmetics, which has contributed to sales growth and strengthening the brand’s position in the market.