Nillo (Candy Gold): Naming, Logo, and Packaging Design for Cupcakes
We created the branding for Nillo (Candy Gold), including the logo and cupcake packaging design. The appetizing cutaway cupcake image and bright red-blue color scheme attract a young audience.
1. Concept
For the Nillo cupcakes of the Candy Gold brand, we proposed a design that effectively conveys the visual appeal of the product. The cupcake is depicted with a filling that is divided in half, creating a visually appealing image.
Design Variations
We developed several design variations that take into account the different types of fillings available, including chocolate, raspberry, and banana. These variations ensure that the packaging is suitable for each type of filling.
2. Logo
The logo for the product is designed in a custom font style, while also incorporating the Candy Gold logo. Considering the target market, which consists of young consumers, bright combinations of red and blue were used in the design.
Results
The client was pleased with the final packaging design and expressed additional gratitude after the product was launched on the market. The packaging’s appeal and attention-grabbing design contributed to the product’s rapid success and popularity among consumers.
If you also require professional and creative packaging design services, Minim is always available to assist you.
