Lecithin Kids: Packaging Design and Character Creation for Children’s Lecithin
Developed the Lecithin Kids packaging with a friendly dragon mascot and bright yellow-green colors. The design stands out on shelves and was approved by focus groups of mothers and children.
1. Solution
Task: to develop a packaging design for a company product intended for children.
"Lecithin Kids by Medea" is a product containing lecithin, which strengthens children's memory, improves attention, supports intellectual development and restores the enzymatic function of the liver.
Result
In the design of the drug packaging, we developed a character based on the fact that the main consumers are children. We chose a dragon as a character. The reason is that the dragonid is friendly and can communicate as a symbol of goodness. Thanks to the use of yellow and green colors in the packaging design, we were able to distinguish the drug from its competitors.
Also, the design clearly and understandably explained the spectrum of action and benefits of the drug using pictograms.
The design we developed went through serious selection. First, it was chosen by mothers, and then the main focus group approved the children themselves. You can be sure that the design will appeal to both parents and young consumers of direct products.
