ON

ON

ON is a new premium line of cosmetic products for men, produced in Uzbekistan for both local customers and foreign guests. The line includes antiseptic, shower gel, perfume and aroma spray. Our mission was to create a strong brand with a unique identity, including slogan, packaging shape, design and logo.

  • Packaging design

1. Solution

Since the product's main customers are businessmen, the concept and visual identity of ON had to be appropriate. When developing the concept, it was important to consider that this product is often bought as a corporate gift for partners, so it should have a presentable and solid appearance.

That is why we started working on a slogan that reflects our main positioning - "Inspire everyone around us with our image, soul and energy." We are deeply convinced that fragrances complement our individuality and make us shine. In this regard, our logo represents the North Star, the brightest star in the visible part of the night sky.

Result

In accordance with the types of fragrances of each perfume, we presented the names Wild Night, Viva la Cuba and Dark Wood, each of which conveys our message as a strong brand and reflects our spirit.

The color scheme was also not chosen by chance - we needed to maintain the seriousness and solidity of the product, and the combination of dark brown and black shades seemed to us the perfect solution for this purpose.

After carefully working out every detail of our line, we began to develop special packaging - a gift box made of magnetic and leather elements, which makes our product an ideal choice for any business gift. As a result, we created a visual identity for a product that can rightfully be sold even in duty-free zones of international airports.