Rikki

Rikki

Numa is one of the leading manufacturers of dietary supplements in Uzbekistan, with a large and loyal consumer base that turns to the brand time and again for new products for prevention and health maintenance.

  • Packaging design
  • Naming

1. Solution

The brand approached us to develop the identity of a new product - an anthelmintic for children that fights parasites inside the body and helps cleanse the body of harmful organisms, such as worms.

Result

Considering that the product is intended for children, but at the same time its naming and identity should directly speak about its beneficial properties, we decided to choose the name "Rikki" for the product.

This name refers us to the famous hero of Rudyard Kipling's story "Rikki-Tikki-Tavi", a mongoose who bravely defended his friends from attacks by pests: snakes.