Name for a confectionery company
Task: Come up with a memorable name, for example, Chupa Chups.
Found name: Bon Slon
The word “Bon” in French means “good”, “wonderful”, “excellent”, “pleasant” and is used in many brands, especially in the names of French cuisine, pastries and desserts.
The second part of the name is the exact transliteration of the word “elephant”, which means “elephant” in Russian.
Our copywriters working on this title used an alliteration style. In the field of naming, alliteration is the creation of rhyme and rhythm in pronunciation by repeating one or more sounds. Such names are easy to remember and evoke positive emotions in a person. Names such as TikTok, Chupa Chups, M&M’s, Coca Cola are also formed by alliteration.
“Elephant” – An elephant was introduced as the protagonist of this brand of confetti. So, Bon Elephant is a cute elephant who, in the eyes of children, is holding with his trunk.