Customer: Bovard Pharmaceutical
Task: Development of a brand name, logo and aesthetic design of pharmacological preparations.
Based on the pharmaceutical company’s trust in health, we settled on the name Bovard, from the word “Bovard” meaning “trust”.
Based on the values of the company, we used the infinity symbol as a logo symbol in the identity.
To implement the packaging design project, we first analyzed the market for such products. The analysis showed that images of human organs were used in most packaging designs. This is unpleasant for both the consumer and the doctor who prescribes it. Realizing this, we approached the new packaging differently and abstracted the effect of each product from its pharmacological properties. As a result, an aesthetic and premium packaging design was developed.