In the context of food products, it is essential to have an appealing image on the packaging in order to attract the attention of consumers. This is especially true for the target audience, which is crucial for the success of the product.
For the Nillo cupcakes of the Candy Gold brand, we proposed a design that effectively conveys the visual appeal of the product. The cupcake is depicted with a filling that is divided in half, creating a visually appealing image.
Design Variations
We developed several design variations that take into account the different types of fillings available, including chocolate, raspberry, and banana. These variations ensure that the packaging is suitable for each type of filling.
The logo for the product is designed in a custom font style, while also incorporating the Candy Gold logo. Considering the target market, which consists of young consumers, bright combinations of red and blue were used in the design.
The client was pleased with the final packaging design and expressed additional gratitude after the product was launched on the market. The packaging’s appeal and attention-grabbing design contributed to the product’s rapid success and popularity among consumers.
If you also require professional and creative packaging design services, Minim is always available to assist you.
