Our next successful naming and packaging design project for a food distribution company. This company previously imported food products from Belarus and Russia and was engaged in distribution in the Uzbek market.
During project discussions, we determined that the founders of the company value loyalty, godliness, reliability, self-respect and principles. And these qualities are considered the most important in the field of food. Therefore, we proposed the name Durust, which means “decent”, “good”, “best” in Uzbek and some Turkic languages. To our surprise, the official Durust name was not taken by any other brand.
Later, we developed a packaging design for pickled cucumbers and tomatoes, tomato sauces. And all this in compliance with all the requirements of state standards, regulated by relevant documents.
To date, Durust has its strong place in the market and considerable popularity among consumers.