In the development of this naming was based on citrus and exotic fruits. As a result, the name “Ezzit” was proposed, which is easy to pronounce and reflects the whole concept of our approach. This name gave direction to our whole project and helped to create an atmosphere of exoticism in the design.

Our designers gave free rein to their imagination and visualized how ripe fruit turns into ice cream. This approach allowed us to innovate the design of our ice creams, making them unique and attractive.