Packaging design for a contraceptive

We have developed a packaging design for a contraceptive, taking into account the characteristics of potential customers.

In our country, many perceive the topic of intimacy as something forbidden, and they prefer not to talk about such means for protection. However, even from a religious point of view, the use of such funds as a method of contraception against unwanted pregnancy is supported if there is a medical need or risk of contracting diseases. Most importantly, their use must be by mutual consent of the spouses.

When developing the design, the behavior of its buyers, that is, men, was studied. The result is a unique and attractive packaging design featuring various animals.

These images, first of all, symbolize the various characters of men. On the other hand, when buying these products in pharmacies, men may not say the name of the product itself, but the name of the animal characters depicted on the packages. Thus, we have saved men from feeling uncomfortable in such a situation.