The product, popular among its local audience, had to be launched on the Russian market so that the new consumer would also willingly accept the brand and make it part of his daily diet.

Having studied the audience of the new market, we have developed a mascot in the style of anime to attract attention and position our product as something new, interesting and causing a desire to try and evaluate.The product, which is popular on the Uzbek market, has been successfully launched in Russia and Tajikistan.