Packaging adaptation for T•Su golden water product

The T•Su product was previously only available in 0.5 and 0.7 liter volumes. Given the market demand for smaller packaging, the client asked us to adapt the existing design.

Since the product has already established itself in the market and reached the level of the brand, it was important to maintain the current identity when developing the new 330 mm packaging design.

This product is enriched with pure gold particles, micro and macro elements and is produced mainly for the premium segment. As a result of analysis and research, we decided to present the packaging in the form of a precious crystal with many facets. The crystal gave the water a sense of purity and the product a high profile.

At the same time, given the increased brand awareness, we displayed the size of the logo on the label in a larger format. This allows you to stand out from other products on the shelves.