A subtle solution to a delicate problem

What you see is the product of our next job, a package design for Vagiproct, a natural medicine in suppository form designed to treat delicate problems.

It wasn’t easy to show in the design diseases that are mostly associated with women and that are embarrassing to talk about. If we were aiming for precision, the design would be crude and ugly; if we were aiming for abstraction, it might become incomprehensible. We have given a unique design solution while maintaining the standards and our own style of minimalism.

These are illustrations of flat design. Flat design is one of the most modern styles, and it has several requirements:
– Two-dimensional (2D) space – an image without volume, texture, rays, shadows;
– minimalism – without unnecessary decor and silence;
– clear contours – images in the direction of flat design should be simple, without unnecessary details, with simple and clear lines.

Every illustration on the package represents pain. Although they are described in a minimalistic style, it’s easy to see from them what the product is designed for.

Also note the proportions of the colors – we achieved an overall balance by transitioning seamlessly from one color to another. As a result this project was also positively received by the client and put on the list of successful cases.

Check it out!