The naming had to sound childishly joyful, memorable and easy to pronounce for the entire population of Uzbekistan.

As a result, we came to the conclusion that the naming of Potto would perfectly solve our task, while also referring to the product’s mascot – the hippopotamus, which always carries Potto diapers.

The overall visual style of the product was designed in a child-friendly way, using complementary pastel colors for a more pleasant and relaxed perception by the children’s audience.