We have updated the packaging design for the Morella brand. The Morella brand produces portioned products: various sauces, mayonnaises, cheeses, jams and more in small packages.
Portion foods are foods packaged in small portions that are convenient to use in meals, such as sauces or toppings. They are often used in the HoReCa industry, as they allow you to quickly and conveniently serve dishes and control portions.
Initially, the products had their own packaging design, but they were scattered. We offered an updated version for each product, unifying the design of all portioned products to create a common style and brand recognition.
We have placed the name in the center of the package so that it is easy to see and remember, and on the outskirts we have added a corresponding product image to create a connection between the product and its packaging. For example, a package of ketchup has tomatoes, a package of butter has butter on bread, and a package of mustard has a hot dog with sausage.
The client liked the design, which confirms our work in creating another successful design project in the portfolio.