The main goal of any marketing activity is to achieve long-term customer loyalty and disposition. Even if the product is of good quality, if its appearance is not attractive, it will not attract new customers or retain existing ones.
That’s why we always pay special attention to developing attractive, memorable and pleasing packaging designs.
The same thing happened this time. We presented the packaging design for a line of dried fruits in the same style for the Vita Boom brand.
Consumers draw conclusions about a product based on its packaging and images. If the real product looks different from what the consumer expects, it leads to a loss of trust in the product and the brand. Therefore, we decided to professionally photograph the real products and reflected them in the original packaging.
We believe that in this project we managed to create an attractive, pleasant and informative packaging design.