Bobur Tea is a tea brand concept created in honor of Zahiriddin Muhammad Babur, a great commander and poet who once conquered India. Today, young people are often unaware of Babur’s legacy, and through this initiative, we aim to awaken their interest in his life and contributions to culture.
Design three types of packaging for the tea. The packaging should not only reflect the connection to cultural heritage but also offer a unique solution.
Three packaging concepts were developed, each featuring scenes from Babur’s life. The packaging incorporates stained glass elements that allow light to pass through. After consuming the tea, the package can be transformed into a decorative candleholder, giving it a “second life” as a functional decorative piece. This idea transforms the product from simply tea into an art object that preserves Babur’s memory.
