Vitamins and minerals are necessary to ensure the normal functioning of the main systems and organs of the body. But if they are not supplied in sufficient quantities with food, they become deficient and the likelihood of disease increases.

Numa Nutrimakon (Calcium+Vitamin D3), which is actively involved in the delivery of vitamins and minerals to the population, commissioned a project for a drug intended for children. The product does not contain chemical additives and dyes and is harmless to the liver.

Having studied the product and its instructions, we found out that the drug helps the child grow properly.

In naming, we introduced the name Bonnie based on the word Bone. Such a name acts as a good bridge between the children and the product. It is also a short name that is easy for parents to remember. Not only is it short, but it reads as it is written.

BONNY consists of a teddy bear-shaped marmalade intended for children. There are 60 marmalades in the package. The product is intended for children from small children to teenagers.

Vitamin D3 in Bonnie not only strengthens bones, teeth and nails, but also ensures healthy growth in children. Therefore, as the main slogan, we wrote “Healthy Growth”.

In the design concept, we showed Bonnie as a character in her costume and brought her closer to Ricky’s character. We used yellow because of the vitamin D3 (sunshine vitamin) in the background. Our character can be widely used in all 2D and 3D views.

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