Cross is a local brand of sunflower seeds that turned to us for packaging design.

We built all our work around the naming of the product — cross means “to cross”, “to meet”, because it is during meetings with friends that we think about seeds.

The visual code of the package also plays this word, literally crossing the surface of the seed, dividing it in two and thereby additionally referring to the meeting of two friends.

As a result, we have developed dynamic packaging that responds to the target audience of the product — young people