Jolly Boom

Fun Boom

We did some research to find a product name and considered several options.

As a result, we came up with Jolly Boom as the most suitable option. The first part of the name means “jolly”, “fun”. And the word “Boom” gives emotionality to the name.

Based on the name, we designed a logo. Since the product is mainly intended for children, we chose an easy-to-read font for the logo and used bright colors.

To make the product memorable, we created a mascot, i.e. a hero. In the photo, she looked like she was saying the word “Boom” in the product name, and her hair looked like marmalade. We introduced the product in blue, pink and green packaging. We used bright colors to attract children’s attention.