One of the key tools for brand recognition is a mascot – a character that makes a product unique, distinguishes it among competitors and inspires trust among consumers.

For Rash Milk’s line of butter and sour cream products, we developed a unique character – a girl. The initial stage of work consisted in creating a sketch of the mascot, after which it was digitized. The design is complemented by various objects and background images of pure nature, which emphasizes the naturalness of the products.

For the sour cream product, a cow figure was added in addition to the image of a girl. This not only emphasizes that the product is a dairy product, but also reinforces the association with naturalness and quality.

Work on this project began in September 2023 and was approved in October of the same year.