Раз-два и готово!

Naming for a semi-finished products company


The challenge: to find a name that emphasizes the time-saving advantage of convenience foods.


Found name: One-two and done!

Explanation of the title:
The most valuable resource in the modern world is time. Therefore, we try to appreciate every moment of it, we need everything that allows you to save time.

This is the main feature of the company that produces such semi-finished products as dumplings, cutlets, meatballs, soms – speed and time saving are its unique selling proposition (UTP). The name we came up with appealed to the client because it implied that the food would be ready in a couple of simple steps and in the blink of an eye.

During negotiations with the customer, it became clear that the product was mainly offered for the Navoi region market. In Navoi region, the Russian-speaking population is the majority. That is why we decided to choose a Russian name. But it uses such words that even people who do not know Russian can understand the meaning of the name – “One-two and done!”

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