With the increasing pollution of our environment, the need for essential products such as air and water filters grows. In order to stand out in a highly competitive market, it’s important that your product’s name is clear and design is attractive.

This time, we provided our full cycle services for naming, logo and packaging design for a granular activated carbon water filter.

When selecting a name for the brand, we considered that the product is for mass market segment and offered a simple and straightforward option – Wateron, meaning “turn on the water.” With this name, we convey the message “use water with confidence in its purity.” In the logo design, we used a typographic style that helps a new brand gain recognition faster and be well remembered. To avoid making the logo too minimalistic, we chose a font with rounded edges, reminiscent of plumbing pipes. Additionally, we skillfully compared the letter “r” with a faucet and depicted water dripping from it.

Finally, we designed the product packaging in relevant colors and added a thematic background.

If you are also planning to launch new product to the market, I would recommend using the full branding services. The Minim team can help you with that.