Iran is renowned for its chemical industry, which includes the production of various types of washing powders. Recently, our client has decided to enter the market with their own brand of washing powder, based on their own trademark (STM).
Our company has been tasked with developing a comprehensive branding strategy for this new product, including naming, logo creation, and packaging design. We must focus on creating a design that will attract the attention of potential customers and stand out from the competition.
We have used bright blue, green, and red in our packaging design to highlight the characteristics and benefits of the product. Clear text and illustrations have been used to communicate the key features of the product in a visually appealing manner.
As a result, the product with the new design stood out due to its brightness among other local brands. Within a short period of time, the product earned the trust of numerous consumers and gained a loyal customer base.
