Sam future service LLC received a task to create a new tea brand. The product is intended for the domestic market. The company’s mission is “to provide the needs of our people with quality and useful teas”.

In the logo we used lions and tea leaves of Sherdar Madrasa in Samarkand. We settled on Aslan tea, which is the Turkish name for Lion. Based on the chosen positioning, we defined the slogan as “Samarkand Tea Culture”.