Objective
The client approached our agency with the task to develop naming and logo for a new product – wet wipes, which would reflect the brand values such as care, tenderness and safety.

Solution
Naming: the name ‘Nushi’, borrowed from the Japanese language, means ‘master’ – a symbol of responsibility and care for those in their care. This choice emphasizes the brand’s commitment to providing the most gentle and gentle skin care possible.

Logo: the logo is based on the image of a smiling face embracing a child. This image conveys the warmth, care and affection with which Nushi products surround their users. The color scheme in green tones was chosen to associate safety, nature and tranquility.

Result
The naming and logo developed played perfectly into the recognition and credibility of the product. They not only accurately reflect the key aspects of the brand, but also successfully shape its visual identity. This solution will allow Nushi to take its place in the wet wipes market and build an emotional connection with consumers.

Translated with DeepL.com (free version)