We created the packaging design and naming of herbal tea set based on Abu Ali ibn Sina’s recipes, for the T-SU brand.
The client’s request was to create a naming, colorful and premium packaging design for a new product.
One of the brand’s values was using natural and healthy products. In process of developing the naming we paid attention to this aspect and chose the name “Tabiall”.
This name is formed from the combination of the Uzbek word “tabiiy” (natural) and the English word “all”. Thus we noted that all products of the company consist of completely natural plants and herbs.
We took the same value as a basis for the packaging design: the decoration of different tea leaves and herbs was depicted both on the product label and on the packaging.
For the product, we used the main color of the brand – a deep blue shade, which gives the brand a sense of exclusivity and healing richness; and we highlighted the texts with a luxurious gold color, emphasizing the premium nature of the product.
We were also keen to highlight the composition and formulation of the tea, so inside of the box, we placed information about the appearance, content and benefits of the product.
Besides, taking into account that our teas are presented in the form of tablets, we have developed a special cylindrical box for them. This solution provides convenient storage and compact placement of tea tablets.
As a result, our set instantly attracted the attention of consumers and already in the first month showed high sales results. Now this product is actively purchased both for personal use and as a corporate gift.
