Creating a successful design for a new product involves careful planning and market research. Our team analyzes the market, studies competitors, and understands the needs of the target audience. We also draw on international experience to gather insights into what does and does not work in the market.
When there is competition, we seek out weaknesses in competitor offerings and use this information to our advantage as we enter the market. This was the approach we took when considering the “Isam” brand.
Through our market research, we found that most cracker manufacturers employ similar designs. Therefore, we decided to adopt a different approach. After examining typical methods of consuming crackers, we divided our target audience into segments based on their preferences.
We identified several common scenarios: some individuals enjoy crackers during gaming or movie-watching, others prefer sharing them with friends, while rest enjoy them while traveling.
Based on this information, we have developed a unique design that addresses the specific needs of each segment. Our aim is to provide an unforgettable experience that will set our crackers apart from the competition.
We have created illustrations that depict these scenarios and have incorporated them into the packaging. These illustrations are designed in a youthful, positive, and vibrant style. The illustrations are accompanied by brief quotes from the characters, and images of the product’s taste have also been included on the packaging.
If you are also planning to launch a new product in the market and require such innovative solutions, Minim team is here for assistance!
