28.11.2022
Development of a сorporate сharacter
A corporate character gives a brand and a product a face, personifies it, thereby generating greater audience loyalty and improving the image of the brand.
As a rule, a corporate character reflects one or another feature of the product, shows its unique selling propositions and properties.
Through the character, you can figure out who the product is made for, how to use it, or what is included in its composition.
At the same time, the character is a part of the brand's communication that communicates with the consumer, conveys a particular message, conveys an important idea or nuance.
Creating a suitable corporate character is not easy — to do this, you need to conduct desk and field research, qualitative and quantitative surveys, study the product and its category.
Characters are effective because it is much easier for people to remember an image rather than abstractions or simple color combinations. Characters also convey character, showing the consumer the tone of the brand or product in all its glory.
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