We create packaging
that surprises.
Minim Design Agency – an expert in creating demand-driven, high-converting, and memorable packaging designs, brand identities, and visual concepts. We blend marketing and aesthetics to achieve powerful results.
About Us
Minim Brand Design
We are one of the three leading agencies in Uzbekistan in the field of branding and packaging design according to the Marketing Association of Uzbekistan. Experience with more than 900 projects has allowed us to deeply understand the needs of businesses and create competitive, recognizable brands.
Our mission:
Our mission: to make the brands under the “Made in Uzbekistan” brand competitive and world-famous.
At the moment, the company employs more than 20 specialists, such as marketer, art director, copywriter, illustrator, graphic designer, 3D designer, motion designer. This allows us to work out projects in a more comprehensive, more professional way.
Our main clients are local manufacturing and service companies, particularly in the pharmaceutical and food industries. To date, the projects of hundreds of satisfied clients occupy the portfolio of our company.
- 20+
- Professionals in the team01
- 12
- Service export to other countries02
- 1156
- Successful projects03
- 3
- Industry awards and recognitions04
- 95%
- Clients return for further collaboration05
- 2019
- Year of company foundation06
Our works

Matte – Naming, Logo and Packaging Design for Facade and Decorative Paints

NINJA — Teen Ice Cream Branding and Packaging Design
A non-traditional visual solution for successful naming and showcasing the product’s inner layer.

Bobur Tea – Tea packaging that brings the World of Bobur to life
Bobur Tea – Premium Tea Brand with Cultural Identity

Lattico – Brand Identity & Packaging Design for Dairy Products
Lattico – Musical Brand Identity & Packaging Design for Dairy Products

Agri Food — European Packaging Design for Agricultural Products
Agri Food – European Packaging Design for Pulses from Uzbekistan

NOV — Label Design for Lemonades
The label design for the NOV lemonade line has been developed. A transparent "window" integrates the beverage's color into the design, a photorealistic fruit ensures instant taste recognition, and botanical graphics impart a premium and juicy appearance.

UzAgroStar — Packaging Design for Fruit and Vegetable Export
Export packaging design was developed for UzAgroStar. The cultural code (arches with Sherdor/Simurg symbols) and the "parcel" metaphor (stamps, Hand Picked) transform the product into a national brand, increasing its value on the global market.

Mini Bini — packaging design for a mini roll
Mini Bini: the mini roll that says “take me with you”

Honest — Paper Towel Packaging Design
Honest – Paper Towel Packaging Redesign Focused on Clean Aesthetics and Trust

TADA! — Rice & Corn Chips Packaging Design
We developed a minimalist yet expressive packaging design for TADA! healthy chips (unfried). The pastel palette and clean chip visual convey health benefits. The contrasting logo ensures attention on the shelf.
Services
Packaging design
The service includes the creation of a unique and attractive visual design for product packaging. The main goal is to highlight the product on the shelf, make it recognizable and understandable to the target audience, emphasize the benefits and evoke positive emotions.
The design includes the selection of colors, fonts, graphic elements and materials that reflect the brand's values and match its style. We create packaging that helps strengthen the brand's image and stimulates sales, attracting the attention of buyers and creating a memorable image of the product

Naming
We approached each project with careful analysis, researching the market, identifying customer needs and determining how your name will be perceived in different contexts. We take into account not only the sound and associations, but also the possibility of adaptation in different markets and in different language environments.
When creating a name for your brand, we guarantee that every word, every symbol and every letter will work for its success, helping you stand out from the competition and be remembered by your customers.

Logo
A logo is the face of your brand, a symbol that becomes the first sign associated with your company. It should be simple but powerful, recognizable and memorable, able to instantly convey the essence of your business and inspire trust in customers.
At Minim, we create logos that not only look good, but also carry deep meaning, reflecting the values and uniqueness of your brand. We develop logos that fit harmoniously into the overall branding strategy, remaining relevant and expressive over time.

Download the brief
Fill out the brief so we can clearly define your project requirements. This will help us better understand your brand, goals, and benefits, and ensure that the work is done efficiently.
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