We create packaging
that surprises.
Minim Design Agency – an expert in creating demand-driven, high-converting, and memorable packaging designs, brand identities, and visual concepts. We blend marketing and aesthetics to achieve powerful results.
About Us
Minim Brand Design
We are one of the three leading agencies in Uzbekistan in the field of branding and packaging design according to the Marketing Association of Uzbekistan. Experience with more than 900 projects has allowed us to deeply understand the needs of businesses and create competitive, recognizable brands.
Our mission:
Our mission: to make the brands under the “Made in Uzbekistan” brand competitive and world-famous.
At the moment, the company employs more than 20 specialists, such as marketer, art director, copywriter, illustrator, graphic designer, 3D designer, motion designer. This allows us to work out projects in a more comprehensive, more professional way.
Our main clients are local manufacturing and service companies, particularly in the pharmaceutical and food industries. To date, the projects of hundreds of satisfied clients occupy the portfolio of our company.
- 20+
- Professionals in the team01
- 12
- Service export to other countries02
- 1156
- Successful projects03
- 3
- Industry awards and recognitions04
- 95%
- Clients return for further collaboration05
- 2019
- Year of company foundation06
Our works
Dadasini Qizi: Family Ice Cream Branding
Complete branding for Dadasini Qizi ("Daddy's Daughter") ice cream was developed. The design with mascots (father bear and daughter) and a unique palette (blue/yellow) reflects family values, joy, and care, creating a strong emotional connection.
Nillo (Candy Gold): Naming, Logo, and Packaging Design for Cupcakes
We created the branding for Nillo (Candy Gold), including the logo and cupcake packaging design. The appetizing cutaway cupcake image and bright red-blue color scheme attract a young audience.
Miray: Comprehensive Branding for a Confectionery Factory
We developed the full branding for Miray confectionery: a bright orange packaging design featuring a cheerful squirrel mascot. The strategy helped the brand stand out among market giants (Roshen, Yashkino) and establish partnerships with 112 distributors in Tashkent.
Ezo: Branding and Packaging Design for Laundry Detergent
We created full branding for Ezo laundry detergent — including naming, logo, and packaging design. Bright colors, clear illustrations, and strong product benefit highlights helped the brand quickly earn consumer trust in Uzbekistan.
ON: Premium Men’s Cosmetics Branding and Packaging Design
We developed premium branding for ON men’s cosmetics: a Polaris-inspired logo, dark minimalist packaging, and a gift box with magnetic and leather elements. A perfect choice for corporate gifting and executive sets.
TESS: LED Bulb Packaging Redesign
A complete packaging redesign for TESS LED bulbs by Oydin Electric: unified visual system, strong brand focus, deep blue signature color, and clear infographics. The new design increased sales by 85%.
Basma: Packaging Design and Naming for Natural Ice Cream
Complete branding for Basma ice cream: culturally inspired naming, elegant serif typography, and appetizing 3D visuals. Packaging merges Eastern traditions with modern FMCG aesthetics to stand out on the market.
Crazy Flip: Packaging Design and Character Creation for Kids’ Ice Cream
We created the packaging design and mascot for Crazy Flip — an energetic, Angry Birds–inspired character. Bright colors, bold typography, and cartoon styling make the ice cream stand out and appeal to children.
Lecithin Kids: Packaging Design and Character Creation for Children’s Lecithin
Developed the Lecithin Kids packaging with a friendly dragon mascot and bright yellow-green colors. The design stands out on shelves and was approved by focus groups of mothers and children.
Rikki: Branding and Packaging Design for a Children’s Anthelmintic
We developed the Rikki brand identity for Numa’s children’s anthelmintic supplement. The naming, inspired by the mongoose Rikki-Tikki-Tavi, symbolizes protection. Bright visuals and a child-friendly character clearly communicate the product’s benefits.
Services
Packaging design
The service includes the creation of a unique and attractive visual design for product packaging. The main goal is to highlight the product on the shelf, make it recognizable and understandable to the target audience, emphasize the benefits and evoke positive emotions.
The design includes the selection of colors, fonts, graphic elements and materials that reflect the brand's values and match its style. We create packaging that helps strengthen the brand's image and stimulates sales, attracting the attention of buyers and creating a memorable image of the product
Naming
We approached each project with careful analysis, researching the market, identifying customer needs and determining how your name will be perceived in different contexts. We take into account not only the sound and associations, but also the possibility of adaptation in different markets and in different language environments.
When creating a name for your brand, we guarantee that every word, every symbol and every letter will work for its success, helping you stand out from the competition and be remembered by your customers.
Logo
A logo is the face of your brand, a symbol that becomes the first sign associated with your company. It should be simple but powerful, recognizable and memorable, able to instantly convey the essence of your business and inspire trust in customers.
At Minim, we create logos that not only look good, but also carry deep meaning, reflecting the values and uniqueness of your brand. We develop logos that fit harmoniously into the overall branding strategy, remaining relevant and expressive over time.
Download the brief
Fill out the brief so we can clearly define your project requirements. This will help us better understand your brand, goals, and benefits, and ensure that the work is done efficiently.
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Why us?
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