Our works

Sitorai Mokhi Khosa translates from Tajik as “a rare star beside the moon.” It is also the name of the historic palace complex in Bukhara. This natural mineral water originates in Bukhara, drawn from a source 1,150 metres underground and containing 38 minerals. Its positioning is not the refrigerator shelf, but the prestige table : business negotiations, official receptions and wedding dastarkhans.

As the saying goes, "A healthy mind in a healthy body." Today, a healthy lifestyle is no longer just a passing trend, but a daily necessity. The ranks of fitness enthusiasts who pump iron at the gym and meticulously count every calorie are growing rapidly. It was for these health-conscious, sports-loving individuals that the creators of "Talkan" knocked on our agency's door with a rather unique task. The goal was ambitious: the product needed to confidently hit the shelves in both Arab countries and our domestic market.

We have previously collaborated with the Dobro Dobrom brand on major projects—packaging for juices and Essentuki mineral water. This time, they came to us with a new Mojito beverage. At a time when store shelves are dominated by aggressive energy drinks adorned with lightning bolts and fire, supposedly "giving you wings," how do you properly present this refreshing beverage to the buyer?

Cracking sunflower seeds isn't just a habit; it's a kind of national sport that's in our blood! Whether you're chatting at the teahouse or watching TV series with the family, there is always a bowl of seeds in the middle of the table. Recently, a new brand entered this red-hot market, and we were tasked with creating its packaging design.

As our wise proverb says, “A parent's blessing is God's blessing.” Following this wisdom, the founders of the famous Fergana-based company, Mehrigiyo, named their new sub-brand “Doctor Ali” in honor of their father. With such pure intentions, the product quickly expanded beyond the local market, making its way straight across the ocean to be sold in the United States. For the MINIM team, this project wasn't just another job; it was a matter of national pride.

"Health is wealth," as our wise people say. For the body to work like clockwork, various vitamins and minerals are as essential as air and water. Zinc, in particular, plays an irreplaceable role. It acts as a shield against viruses, aids in growth, and is generally one of the most vital building blocks for our body. The "Alkimyogar pharm" company took a major step in this direction. Using Canadian technology, they launched the production of a colloidal zinc solution right here in Fergana. This was their absolutely unique, exclusive product.

In our culture, weddings, lavish feasts, and family gatherings never stop—and knock on wood, they never will! But the question of which premium soft drinks will proudly take center stage on a rich dastarkhan (festive table) without losing face in front of the guests always remains highly relevant. For our client and manufacturer Eldor, this marks the third major joint project with us. Previously, we packed and designed his mineral water brands "NOV" and "Tashkent Suv" from A to Z. The next, third move was launching a new brand in the private label (STM) format—AquaAsia.

It's impossible to imagine our dining table without milk, qatiq, qaymoq, sour cream, or kefir. These products are practically in our blood. But recently, a new and unusual guest has been slowly but surely making itself at home on the market — Greek yogurt. The demand for it is primarily driven by fitness trainers and content promoting a healthy lifestyle. The MINIM agency was entrusted with an important task: developing a design concept for the new Greek yogurt by the Lattico brand.

Dekat, a company that knows the freon market inside out and has been in the business for 12 years, has taken a major step in its development. Instead of simply importing products, they decided to create their own private label. Their main target audience is technicians. MINIM agency was tasked with successfully introducing this new brand to the market and developing a comprehensive solution that would earn the technicians' trust.

People's lifestyles are changing: everyone is in a hurry, and saving money and, most importantly, time has become today's biggest trend. This is clearly visible right on supermarket shelves. Have you noticed? Previously, instant noodles occupied only 2-3 rows in a store. Now, they take up entire massive shelving units. This market is highly saturated with competitors, but at the same time, it is expanding rapidly. Understanding this trend perfectly, our Chinese clients, who decided to invest in a new project, knocked on the door of the MINIM agency.