Our works

Entering the market with a new product is like knocking on the door of a massive, highly competitive arena. How buyers welcome you largely depends on your "clothes" — in other words, your packaging design. Our next client at the MINIM agency was quite young, but an incredibly ambitious entrepreneur with massive goals. He intended to enter the FMCG (Fast-Moving Consumer Goods) market with a brand-new label — Nur&Garden. Our task was clear and concise: not just to draw a pretty design, but to use the right visual solutions to open the doors to new markets and opportunities for this young brand!

In the world of design and branding, there is an unspoken golden rule: the more a client interferes with the process and micromanages like an “overseer,” the worse the final result turns out. At MINIM agency, we deeply respect all our clients and listen to their opinions, but there are some with whom working is an absolute pleasure. These are the leaders who completely hand over the “steering wheel” to the specialists, giving them total creative freedom. The owners of the Basma (Airport Icecream) brand are exactly this kind of rare and highly cherished client.

You have exactly 3 seconds to grab a child's attention at the store shelf—just enough time for the eye to see and the brain to process the image. Now, ask yourself: does a kid care about a boring logo slapped in the center or a long paragraph about the product's health benefits? Absolutely not! So, what do they actually want? The answer lies in the packaging design for the "Mikki Crispy" brand, developed by MINIM agency.

A visual strategy based on the metaphor of a determined character and an eagle conquering a mountain peak.

When bringing a new product to market, mere translation isn't enough. Adapting it to the local mentality and culture (localization) is the ultimate marketing strategy. The latest project by MINIM agency is a perfect example of this: packaging design for the “Lazgi” ice cream.

The ice cream market is one of the most highly competitive and fast-changing segments. To surprise the modern consumer, simply introducing a new flavor is no longer enough. You need an unconventional format, an eye-catching visual identity, and a strong emotional hook. We have had a long and successful partnership with the Zenit brand. In our latest project, we developed the packaging design for exactly this kind of unique product — Duet ice cream.

Some projects speak for themselves through their scale and well-executed strategy. The Green Way line of canned fruits is an exemplary case in our portfolio. This isn't just about design; it's about our client's business mindset. They are a true “global player.” The project’s concept and management were developed in Uzbekistan, production was established in Indonesia, and the finished products are exported to markets across Central Asia. The ability to find optimal resources worldwide and transform them into a large-scale, functioning business is true mastery.

A modern design solution that combines innovation, premium aesthetics, and visual clarity.

A strategy to express the product's effect through 3D abstraction, breaking away from the monotonous standards on pharmacy shelves.

Translating the brand's 23-year history into modern visual language and an open communication strategy with the customer.