Blog
08.08.2026
How to Measure Whether a Packaging Redesign Works: Metrics to Track Before and After Launch
“The new design looks better than the old one” is not a strong enough argument to take a redesign to market. A new package being liked by three or four people in management does not automatically mean that sales will increase.
This is why mistakes in packaging design can be costly for a business. Packaging is not an advertising test that can simply be switched off the next day if the results are disappointing. A redesign affects production, inventory, brand image and logistics.
Research by William Caruso of the Ehrenberg-Bass Institute illustrates how risky packaging redesign can be. He analysed 1,336 redesigns across 744 brands in 25 market segments. The study found that nine out of ten redesigns did not generate a significant increase in sales. Interestingly, the redesigned packs retained only around 47% similarity to their previous versions on average. This suggests that many brands change their packaging more dramatically than necessary.
For this reason, companies need clearly defined “before” and “after” metrics. Without them, redesign budgets can be wasted and sales may even decline.
01.08.2026
How 3 to 5 Seconds on the Shelf Decide a Product’s Fate
A brand can spend years refining its strategy, poured millions into advertising, and building brand awareness. Yet ultimately, whether a product gets bought or left behind is decided in one single spot: right on the store shelf. This is where the final dialogue between brand and consumer takes place—not on TV or social media. And for this moment, the brand has only a matter of seconds.<p>
21.07.2026
Export Packaging Design: How “Made in Uzbekistan” Can Become a Competitive Advantage Rather Than a Limitation
The first instinct of many companies preparing to enter export markets is to hide the product’s country of origin somewhere on the least visible part of the label, fearing that foreign consumers may react negatively to the mention of Uzbekistan.
The concern is understandable, but it is not supported by research. A product’s country of origin is not an automatic disadvantage that needs to be concealed. On the contrary, it is one of the few brand assets that competitors from other countries cannot copy.
A Chinese, Turkish, or European producer cannot legitimately place “Made in Uzbekistan” on its packaging. The real question, therefore, is not whether the country of origin should be shown, but how it should be communicated.
30.01.2026
The Uzbekistan Ice Cream Market in 2026: A Strategy to Win Hearts (and Freezers)
By 2026, the ice cream market in Uzbekistan will resemble Chorsu Bazaar on the eve of a holiday: full counters, fierce competition, and everyone praising their product as "the very best." But if we look closely, we see serious changes. Ice cream is no longer just a tool to cool down during the chilla (peak summer heat). It has become a part of our culture, a means of showing affection, and an ornament of the dastarkhan (dining table). This analytical article covers numbers, real-life examples, and strategies tailored to the Uzbek market.
04.10.2025
Legends of Candy Brands: How Brand Stories Win Consumers’ Hearts
We all love captivating stories that inspire us and linger in our memories. Successful companies know this well and actively use brand stories to establish a strong emotional connection with their audience. A compelling brand legend blurs the line between advertising and real life, allowing consumers to experience it not as intrusive marketing but as an engaging story they willingly remember and share.
21.08.2025
Entrepreneurial Thinking: How to Develop It and Why It’s Important for Your Business
A successful business is not just about a good idea or a high-quality product; it's also about the ability to think strategically and make effective decisions. Entrepreneurial thinking helps you achieve your goals, remain resilient to risks, and continually grow your business. In this article, we’ll explain what entrepreneurial thinking means, highlight the key qualities an entrepreneur possesses, and share practical advice on how to cultivate an entrepreneurial mindset in yourself and your team.
12.08.2025
Time Management for Business: 10 Effective Task Planning Methods
Do you also feel like 24 hours aren’t enough to accomplish all your planned tasks? The modern pace of life demands maximum productivity and constant multitasking. Achieving a perfect balance might seem impossible, yet successful entrepreneurs know it is attainable through effective time management.
08.08.2025
How Marketing Design Transforms a Brand into a Beloved Product
Great marketing isn’t just about selling a product; it’s about building connections—emotional, visual, and meaningful. This approach is what sets successful brands apart from competitors, and design plays a leading role here.
29.07.2025
Client Expectations: How We Meet Them and Why It Matters for Business
Success in any business depends not only on the quality of your product but also on your ability to understand and meet client expectations. In this article, we will explain why meeting client expectations is so important, and share our practical insights on how we consistently ensure client satisfaction and loyalty.
25.07.2025
Competitor Analysis: 5 Steps to Market Research Success
Understanding how your competitors operate is essential for achieving market success. It not only helps you avoid mistakes but also allows you to craft a well-thought-out strategy, increase sales, and attract customers’ attention. In this article, we’ll show you how to conduct a competitive analysis in 5 simple steps — to confidently lead your niche.