18.01.2024
Development of a brand book
If a business has its own brand, it must be used according to certain rules and regulations so that the brand works effectively and brings benefits.
All these rules are usually collected in a special document called a brand book. It contains detailed instructions on how and in what form the company logo can be used, what colors can be used and how they can be combined with each other.
A brand book often contains information about the corporate font, layout rules or a set of acceptable graphic elements: icons, patterns, textures and others.
For clarity, cases of incorrect use of identity are also shown there - so that the company's designers do not repeat the most critical mistakes.
More thoughtful and comprehensive brand books also streamline brand communication - how the company communicates with the consumer, what is the brand tone, what languages are used, and so on.
A brand book is especially important for companies that are scaling and growing - Evos will be green and modern in Tashkent and Almaty, and Asaka Bank will remain red in any region of Uzbekistan.
With a brand book, you can guarantee that your communication will be clear and consistent.
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