18.01.2024
Development of a brand book
If a business has its own brand, it must be used according to certain rules and regulations so that the brand works effectively and brings benefits.
All these rules are usually collected in a special document called a brand book. It contains detailed instructions on how and in what form the company logo can be used, what colors can be used and how they can be combined with each other.
A brand book often contains information about the corporate font, layout rules or a set of acceptable graphic elements: icons, patterns, textures and others.
For clarity, cases of incorrect use of identity are also shown there - so that the company's designers do not repeat the most critical mistakes.
More thoughtful and comprehensive brand books also streamline brand communication - how the company communicates with the consumer, what is the brand tone, what languages are used, and so on.
A brand book is especially important for companies that are scaling and growing - Evos will be green and modern in Tashkent and Almaty, and Asaka Bank will remain red in any region of Uzbekistan.
With a brand book, you can guarantee that your communication will be clear and consistent.
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HALAL CERTIFICATE IN UZBEKISTAN: WHY YOUR BUSINESS NEEDS IT, HOW MUCH IT COSTS, AND HOW TO GET IT
In the past, the "Halal" mark was just a neat marketing trick for many. Slap a green crescent on the packaging, and sales would soar. No one really dug deep to see if there was any actual control behind the label. But the rules of the game have fundamentally changed. Starting May 1, 2025, "Halal" labeling in Uzbekistan was taken under strict state control. Now, this mark requires an official certificate based exclusively on SMIIC standards. Although obtaining the certificate is voluntary, if you want to enter major supermarket chains, export, or work with imported raw materials, it has become a core requirement for doing business.
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Typical Packaging Mistakes Local Brands Make When Entering International Markets
More and more Uzbek manufacturers are looking beyond the domestic market. In many cases, packaging becomes one of the key factors that determines whether an export launch succeeds or fails. The problem is usually not the quality of the product itself, but the fact that packaging for foreign markets is developed in the same way as packaging for the domestic market. In other words, companies simply take the packaging that already works locally, translate the name into English, and consider the job done.
Below are the most common mistakes and why each of them can cost much more than it may seem at first.
15.09.2026
How do printing capabilities in Uzbekistan affect design?
A beautifully designed prototype and the final packaging produced by a printing house are not always the same. A designer can create an unusual bottle, add a velvety label and gold lettering. But the main question should always be: “Can this actually be produced?”
Most importantly, this question must be asked during the design stage, before the packaging is approved. Otherwise, the result may be an expensive redesign or disappointment that “it looked better on the screen.”
Packaging production in Uzbekistan is growing together with the FMCG market. Therefore, understanding the real capabilities of local printing houses is just as important for a designer as having a good sense of color and composition.