Aklis
Before creating a brand of washing powder, we studied the market. We studied the strengths and weaknesses of the main players in the market, and also examined the shortcomings that allowed other players to enter the market. We shared our experience with sellers and received their advice. We conducted interviews to identify consumer needs and problems.
1. Solution
After collecting the analysis results and ideas, we focused on improving the composition, size and packaging of the product. We organized a focus group and collected their opinions on the design and fragrances.
Result
The name Aklis was chosen for the new brand. Aklis is an original name derived from the combination of the words Arctic fox. The main emphasis is on cleanliness, neatness and whiteness, and the fox is one of the neatest creatures.
The name Aklis is written legibly, easy to pronounce and easy to remember. At the same time, it fully meets the naming requirements. In accordance with this name, we chose the slogan "Aklik sеmbolu" - "Symbol of whiteness". It corresponds to the name of the product and the value it gives.
