Brilux: "Light of Nature" Lamp Packaging Design
An original packaging design was developed for the Brilux lamp under the "Light of Nature" concept. The use of dark green color and the "pear-lamp" metaphor ensured recognition and distinguished the product from competitors.
1. The Challenge
Brilux approached us with a request to develop a new packaging design. The client had previously experimented with several options, but none felt right — they either lacked originality or closely resembled existing brands.
2. Research
Our analysis of competitor packaging revealed that while a wide range of primary colors was used, green was noticeably absent. This color gap presented a strategic opportunity to visually differentiate the product.
Additionally, the lamp’s unique shape reminded us of a pear growing on a tree — an observation that inspired a fresh creative direction.
3. The Solution
Drawing inspiration from nature and the lamp’s pear-like silhouette, we developed the concept “Nature’s Light,” positioning the lamp as a symbol of natural illumination.
4. To bring this concept to life, we:
- Selected a deep green as the primary brand color to emphasize the natural theme
- Incorporated leaf graphics to evoke a sense of organic, vibrant light
- Visually represented the lamp as a fruit hanging from a branch, creating a striking metaphor
5. Additional Features
During the development process, we also considered emerging trends and how consumers might emotionally connect with the product.
We anticipate that the lamp could earn the unofficial — yet memorable — nickname “pear lamp” among customers and sales agents. This playful identity not only reinforces the uniqueness of the product, but also makes it more marketable and easier to recognize.
The Result
In the end, Brilux received more than just a new package — they gained a vivid and meaningful visual identity that:
Sets the product apart from competitors.
Establishes a strong association with natural energy.
Makes the product more relatable and accessible to consumers
