Blesk
Our team developed the naming and packaging design for the sunflower oil product. We started the work by conducting a marketing analysis, studying the market and the needs of the target audience. The first important insight we received was that consumers are more loyal to sunflower oil brands that have a Russian name and spelling. Moreover, we took into account that the name should express the purity and quality of the product.
1. Solution
As a result of our work, we offered the client the name "Blesk", which meets all the above criteria. We previously checked this name for patent purity and found out that it has not yet been registered.
Result
We were then tasked with creating a relevant and attractive design with Russian flavor that would be understandable to the modern consumer. We chose a bottle shape reminiscent of Moscow domes, and the bright image of a sunflower in the center of the label turned out to be the best solution for the new design.
