Bon Slon
Name for a confectionery company
Task: Come up with a memorable name, for example, Chupa Chups.
Name found: Bon Slon
1. Solution
Linguistic Analysis:
The word "Bon" in French means "good", "wonderful", "excellent", "pleasant" and is used in many brands, especially in the names of French cuisine, pastries and desserts.
The second part of the name is an exact transliteration of the word "slon", which in Russian means "elephant".
Result
Explanation of the name:
Our copywriters who worked on this name used the alliteration style. In the field of naming, alliteration is the creation of rhyme and rhythm in pronunciation by repeating one or more sounds. Such names are easy to remember and evoke positive emotions in a person. Names such as TikTok, Chupa Chups, M&M’s, Coca Cola are also formed by alliteration.
“Elephant” - the elephant was presented as the main character of this confetti brand. So, Bon Elephant is a cute elephant, which in the eyes of children holds with his trunk.
