Amin Toys – Quality & Affordable Toys for Families in Uzbekistan
Amin Toys is a local company focused on producing quality toys for the majority of the population of Uzbekistan. It also has its own stores in different cities of the country.
1. Solution
In the current project, we were faced with the task of redesigning the packaging for a military-themed toy set consisting of a tank, a helicopter, and a jeep. Initially, the toy was planned to be sold in a small cloth bag, but such packaging created the impression of a cheap product.
That is why we decided to develop premium packaging: we changed the format from packaging to a box and developed unique images that reflect the real appearance of the toys and can increase sales.
Result
We analyzed several military-themed battle scenes from games and movies to create original illustrations.
Another important part of the work process was 3D modeling. It is very important for us to make the models as close to the real look of the toys as possible - after all, buyers always expect to get what is shown on the packaging, and if the real product is different, worse, not the same as on the packaging, this creates a lot of negative opinions about the brand and the store, which leads to financial losses and leads to a loss of authority. Therefore, we modeled it as it really is.
