Durus
Durus Water Filter
When developing the packaging design for the Durus under-sink water filter, we took into account that the product should look simple and understandable to consumers.
1. Solution
First of all, we emphasized the importance of cleaning the filter to obtain clean water. For this purpose, the packaging depicted the filter itself, single-phase or three-phase cleaning.
Result
The packaging also features an image of a glass of clean water and the words “clean water” to immediately evoke associations with purity and freshness in the consumer.
Overall, we used a monochrome color scheme with a minimum number of elements to make the product look strict and reliable. Without unnecessary details and bright colors, the packaging design emphasizes the importance of the product for the consumer and its functionality.
