Durust
Our next successful project on developing naming and packaging design is for a company engaged in food distribution. This company previously imported food products from Belarus and Russia and was engaged in distribution in the Uzbek market.
1. Solution
During the project discussions, we determined that the founders of the company value loyalty, piety, reliability, self-respect and principles. And these qualities are considered the most important in the food industry. Therefore, we proposed the name Durust, which means "decent", "good", "best" in Uzbek and some Turkic languages. To our surprise, the official name Durust was not taken by any other brand.
Result
Later, we developed a packaging design for pickled cucumbers and tomatoes, tomato sauces. And all this in compliance with all the requirements of state standards, regulated by the relevant documents.
Today, Durust has its own strong place in the market and considerable popularity among consumers.
