Granum
Naming for a waffle product
Task: find a catchy name for a new waffle product.
Found name: Granum
1. Solution
Explanation of the name:
The word "Granum" actually means "grain", "seed", "particle" in Latin. What does this have to do with the name we found? Interestingly, no.
Result
We could have found an original name with a deep meaning or carrying several meanings at once, but for the client, the meaning of the name was not as important as its tone, how it sounded when pronounced. Therefore, in this case, we focused on sonority, not content.
