Kopum
Our client introduced a product from Korea to the Uzbek market under its own brand (PTM). The new brand required a name and a logo, so the entrepreneur contacted our agency.
1. Solution
When choosing a name, you can use Korean or words that refer to Korea. The logo should reflect tenderness, purity, and freshness.
Result
Of the proposed names, our client liked the option "Kopum". This name in Korean means "foam", which correctly forms the idea of the product in consumers. In addition, the first part of the name in Uzbek ("kўp" - much) hints at abundance, emphasizing that the product will last a long time.
In accordance with the naming, a logo was developed in the form of a cute and light foam. It is made in the form of an attractive smiley, which at first glance resembles Korean cartoons.
