Korovella
"Korovella" is a wide range of cookies made with natural milk, made in the style of the "Yubileinoye" cookies, well known to our people.
To convey all the advantages of the product, we settled on the name "Korovella", because the name clearly shows that the cookies contain milk.
1. Solution
We applied the name of the cookies not only to the packaging, but also to the product itself. For this, we developed a realistic 3D model of the cookies, and based on this model, our client made a mold for his cookies.
The typography of the naming is also unique - made in a retro style.
Since the cookies were intended for wholesale, its design was slightly different from the usual packaging.
Result
We gave the box the corporate colors and decorated it with a special pattern. Later, we plan to develop a smaller package for consumers in the same style.
However, given that the product now reaches the consumer completely without packaging, the presence of a corporate style on the cookies themselves plays a very important role, because without it, the buyer may simply not know which brand he tried.
