Labbay: Naming and Logo for a Food Delivery Service
We have developed a name and logo for a food delivery service.
The reason we named it Labbay is to give the future brand a national spirit and to absorb our immediate readiness for the customer's order. Who doesn't like it when the answer is "Labbay"? In our country, waiters in teahouses and kitchens have long served customers by saying "Labbay". In the case of Labbay, this slogan conveys the brand's position and tone (ToV) to a person.
1. Solution
Design: Speed plays a key role in food delivery. The faster the food is delivered, the hotter it will be, the more delicious aroma it will retain from the first pan. The logo also shows a person running towards the customer with food in hand. This will automatically make anyone who sees the logo want to order from this restaurant, especially during limited lunch hours.
Result
In addition, the letter L as the initial of the word "labbay" is the brand's trademark. The image of a person is also represented by the letter L and other suffixes.
Another aspect is that the logo uses yellow or red colors. These colors reveal a person's appetite and mood.
