Nushi
The client approached our agency with the task of developing a naming and logo for a new product - wet wipes, which would reflect the brand's values, such as care, tenderness and safety.
1. Solution
Naming: The name "Nushi", borrowed from the Japanese language, means "master" - a symbol of responsibility and care for those under guardianship. This choice emphasizes the brand's desire to provide the most gentle and careful skin care.
Logo: The logo is based on the image of a smiling face hugging a child. This image conveys the warmth, care and affection with which Nushi brand products surround their users. The color scheme in green tones was chosen to associate with safety, nature and tranquility.
Result
The developed naming and logo played an excellent role in recognition and trust in the product. They not only accurately reflect the key aspects of the brand, but also successfully form its visual identity. This decision will allow Nushi to take its place in the wet wipes market and build an emotional connection with consumers.
