Arabella – Refreshing & Fruity Pear Soda Packaging Design | Minim Design
Arabella is a fruit drink created for traditional Uzbek holidays, and it needed a similarly bold identity.
The main target audience of the product is in the regions of Uzbekistan, we took this factor into account when developing the design.
1. Solution
We chose the name Arabella as the perfect name for the product. Translated, it means “Arabian beauty”.
Based on this naming, we also chose the overall style of the product - the oriental approach is evident in all elements of the identity: from typography to fruit symbols in each drink.
The appearance is also closely related to typography, since when creating it, we turned directly to Arabic calligraphy.
Result
All the visual tools together made the product truly premium and festive.
As a result, the packaging clearly attracted attention and encouraged people to try the product.
Finding the right flavors also became easier, as each type of drink had a corresponding color.
